Our Story

WILDA.ECO founders, in a modern apartment; sustainable, biodegradable, organic, vegan fashion brand

Our story - fashion based on values

The inception of WILDA.ECO was born out of a desire to create a truly ethical, sustainable, and transparent slow fashion brand. We live and work in the bustling and diverse Wilda district in the heart of Poznań, adopting minimalist and compact living principles reflected in our designs.
Our daily choices align with our brand philosophy, advocating for reduced car travel, local businesses’ support, and active community engagement. These principles are not just a part of our personal beliefs; they are deeply ingrained in the essence of WILDA.ECO.

With backgrounds in Fashion, Management, Marketing, and IT and exposure to international exhibitions in cities like London, Milan, and Paris, we have enriched our approach to building a brand that embodies our values and dedication to the planet and its people.

Having collaborated with luxury brands from across five continents, we have uncovered the concealed realities of the industry – from instances of prestige masking harsh truths to encounters with greenwashing practices. Drawing from that experience, we sought to strip away the facade of opulence and grandeur, focusing on creating genuinely ethical, beautiful, and responsible slow fashion. We are forging a new path – a maximalist approach to sustainability where no compromises are made.

Our narrative is one of radical honesty and unwavering loyalty to our principles, inviting all to join us in a movement dedicated to caring profoundly for our world.